Ahead of his FIFA World Cup halftime performance on Sunday, Justin Bieber's design-led fashion and consumer technology brand Skylrk took over New York City with two pop-up activations. from Fashion
How ‘The White Lotus’ Became a Gold Mine for Fashion Brands
A viral moment from the show boosted Jim Thompson's sales by 671 percent. Luxury brands Jacquemus, Louis Vuitton and Gucci are also profiting in media exposure.
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