Ahead of his FIFA World Cup halftime performance on Sunday, Justin Bieber's design-led fashion and consumer technology brand Skylrk took over New York City with two pop-up activations. from Fashion
Tory Burch Takes First Prize in Social Engagement During NYFW, Fueled by TikTok Success
The brand achieved a 3.6 million engagement score, driven by backstage content, celebrity interviews, and a TikTok-first strategy, outperforming Calvin Klein and Michael Kors.
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